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How to Sell Homecare



#IMAGEpros Speak

PROFESSIONAL INSIGHTS FROM THE TREATMENT ROOM

PART 1


As the Canadian partner of IMAGE Skincare, we're proud to celebrate 21 years of innovation and excellence in skincare. This milestone wouldn't be possible without the dedicated skincare professionals who bring our products to life in treatment rooms across Canada and worldwide. They are the heart of IMAGE Skincare.

To honour their expertise and dedication, we've asked these professionals to share their experiences using IMAGE Skincare in their treatments and retail offerings for clients.


Q&A with
Jazz Benasa

from
GLEAMISS & CO. Limited
Scarborough, Ontario



What factors influenced your decision to choose IMAGE Skincare for your practice?

Quality and education. I trust IMAGE Skincare because they consistently innovate with clients and diverse skin conditions in mind. IMAGE allows me to focus on educating clients about the importance of consistency and realistic home care routines.

Which IMAGE Skincare Product lines do you use, and why?

I incorporate a variety of products from every IMAGE Skincare line, but my top choice is VITAL C. It provides unparalleled hydration for my skin throughout all seasons, even with my eczema and severe skin conditions. Finding something suitable for sensitivity was a challenge until I discovered IMAGE Skincare.

What specific skin concerns of your clients have you successfully addressed using IMAGE Skincare products?

Acne, rosacea/sensitivity, eczema.




Can you share a success story where IMAGE Skincare products and/or treatments made a significant difference for a client?

I had a client who struggled with acne and tried every advanced treatment and medication imaginable. Using IMAGE's customizable peels, particularly the Perfection Peel, we were able to improve her skin health and significantly reduce her acne. Now, she feels confident enough to go without makeup and embrace her natural skin.


How has using IMAGE Skincare impacted your business or practice overall?

IMAGE was the first brand to support my small startup in Toronto just before the pandemic hit. I had always dreamed of building a skincare retail shop, and IMAGE has helped me maintain high standards for the products I offer my clients. This summer, I'm celebrating 5 years in business, and IMAGE remains the driving force behind our facial treatments. 

What advice would you give to other skincare professionals considering incorporating IMAGE Skincare into their practice?

IMAGE offers freedom and creativity with all their different product lines, so don't be afraid to mix one line with another and educate your clients about them. I've seen the best results by curating home routines that combine a cleanser, moisturizer, exfoliator, and SPF from various IMAGE lines.





Love IMAGE Skincare products? Want to be featured on our blog and social media? 

Fill out this form and tell us why you love working with IMAGE!


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