Welcome to lük beautifood
Our foundation is built on harnessing the beauty of food.
We believe nourishing your whole body with healthy food is central to cultivating your natural beauty; what you put on your body should be as nutritious and safe as what you eat.
You buy whole food and organic produce, avoid gluten and additives (E numbers) like the plague yet still apply beauty products filled with synthetics and potential toxins.
Food contains active nutrients like antioxidants, vitamins, and anti-inflammatories that are essential for our skin, body and mind to operate at optimum levels. We all know how eating healthy food and feeling good on the inside shows on the outside. See our Eating for Beauty Guide
So, we take this knowledge and apply our expertise in food + nutrition to create simple, beautiful, multipurpose beauty products from active foods without using synthetic or toxic ingredients to nourish your skin from the outside in.
Grab yourself a Go + Glow Green Smoothie and let us take you through our story…
There’s Nothing More Delicious Than Natural Beauty
Our mission is to give every woman the opportunity to cultivate her natural beauty without compromising her health and wellbeing with outdated chemically formulated cosmetics and time-consuming beauty practices.
Our philosophy is to highlight, not hide, your natural beauty. Our look is about a healthy naked glow – beautiful subtle illumination that takes you from home to on-the-go. See Beauty Tutorial: How to get the Healthy Naked Glow
We want to feed your inner confidence and give you that super attractive ‘sparkle’, a fresh-faced look so many of us crave.
The world of beauty does not have to be about high gloss and celebrities or taking hours to apply makeup every time you leave the house, this is the delicious new era of beauty that allows you to feel and look good knowing you are applying products that heal and don’t hide and harm your beautiful self without sacrificing your love of stylish and beautiful things and respect for the environment.
At lük beautifood, we inspire and educate you to be your true radiant self.
Stress is Detrimental to how Beautiful you Look and Feel
With the stresses of modern living, your body is put to the test at every waking moment. Using synthetic beauty preparations, eating highly refined foods or over exposing yourself to environmental, physical or emotional stresses results in a buildup of toxins over time and shortens the supply of nutrients for what your body considers are your non-essential bits – your skin, hair, and nails. Learn more with our Skin 101 Guides.
Our body’s response mechanism to stress is to create hormones – adrenalin or cortisol that since the dark ages pop your body into a state of fight or flight. Clear glowing skin and shiny hair is clearly not essential for survival when your body thinks you are avoiding attack or are in a state of famine!
This in turn, leads to detrimental effects on your body such as premature aging, altered mood, and lower self-worth. Read More
That’s why we have a holistic approach to beauty. We make and sell clean makeup made from active foods packed with antioxidants to fight these free radicals and inflammation that cause your skin to form lines, loose its firmness, discolour, break out or have disorders including eczema, psoriasis, redness and allergies and we provide recipes and information on eating for beauty and how to live a healthier, more vital life.
Not only do our products provide your body with a daily dose of essential skin food nutrients you can feel good knowing you are supporting your body’s natural processes without the use of hazardous ingredients. Read more
We Are Shaping The Future of Beauty
Truth in beauty product labeling is paramount for your health, community and planet – that is why we created our 3 pillars, they give you the real picture.
FOOD ACTIVE: Our products are made with a potent mix of active foods that feed your skin with nutrients, hydration and protective antioxidants + anti-inflammatories while actively contributing to your health and wellbeing. See our Guide to Skinfood Nutrients and their Beauty Benefits.
Whole nuts, seeds, grains, fruits and vegetables contain an intrinsic and synergistic mix of essential macro and micronutrients including antioxidants, fatty acids, vitamins, minerals, amino acids and phytonutrients; the right active foods are, in a nutshell, the perfect skinfood. See Beauty Food Glossary
TOXIN FREE: We don’t use toxic ingredients that are known endocrine disruptors, carcinogenic or linked to cancer* including preservatives, phthalates, petrochemicals, synthetic colors and fragrance. See How to Detox Your Beauty Routine
100% NATURAL – we don’t use synthetic ingredients.
At lük beautifood we make every effort we can to ensure our products leave the smallest footprint possible. Our products are not tested on animals and are proudly made in Australia following the guidelines for COLIPA & TQM systems.
lük products are modern, multi-purpose and multi-sensory to create a super-nourishing, guilt-free and joyful experience every time.
*Evidence-based research by EWG / Skin Deep, Campaign for Safe Cosmetics
Natural Beauties… are our Friends
You, our customers and community members are modern, savvy women who demand authentic, simple and stylish products without compromising on convenience and performance.
Our lük woman is concerned about what goes in and on her body, caring for her family, those she loves and the world she lives in. She is not on the fringe but wants to make changes for the better – you want to not only look but feel beautiful and to know what you do makes a difference.
Our customer is not concerned with the latest fad, like any woman, you desire to enhance your natural beauty. You are a woman who is attracted to cleaner, toxin-free beauty products and a healthy holistic lifestyle.
lük is a universal brand – we appeal to a broad age range and our products are suited to variations in skin tone and condition.
What we value most is Truth, Balance and Simplicity.
We hope you love what you see and together through word of mouth, in our online communities on Facebook, Instagram and inThe Beauty Kitchen we shall hang out together and share the recipe to be a natural beauty. Ready?
Our customer, our natural beauties, the lük woman – is our friend.
The Woman Behind the Brand
Cindy Luken is an accomplished entrepreneur, food scientist, product designer, chef and former biscuit baker (Luken & May) happy wife of 22 years (!) and mother of 2 little ones.
She believes that healthy food is the secret to happiness and attributes her accomplishments in life and business to eating well and looking after her whole body. She followed her mantra “live the life you love” in 2011 by creating lük beautifood.
Having previously built and sold successful business Lüken & May biscuits using private equity backing, she has learnt how to keep true to your passions, goals and desires. Her first company manufactured 30 million biscuits p.a. and spanned multiple channels from international airlines and 5 star hotels in Australia to supermarkets in the UK and the Starbucks chain in Japan.
Read more about Cindy here.
Now with her small dedicated team she is quietly building lük beautifood into a cult beauty brand to take globally by pioneering clean, toxin-free, food active makeup and championing natural beauty. She wants nothing more than to disrupt the traditional beauty market approach to formulating products and how society defines a beautiful woman.